The streets of Vietnam’s biggest cities reveal unmistakable signs of wealth. Mercedes and Lexus luxury cars are common, and now and then, you can catch a glimpse of a Bentley or a Maybach gliding along the congested thoroughfares. Vietnamese “new rich” can now access the latest fashion and accessories in designer shops that line the corridors of the country’s expensive hotels.
Conspicuous consumption may be much more visible now in the cities,
but a visitor doesn’t have to look too hard or travel too far from the
urban areas to see a very different economic reality that exists for
most of Vietnam’s 89 million citizens.
Consistent high growth, averaging 7.3 percent this past decade, has
brought about a significant drop in Vietnam’s poverty rate, from as high
as 75 percent in the mid-1980s to 14.5 percent in 2008. However, these
achievements are fragile: the ongoing global economic crisis and the
demanding new challenges that a Vietnam in transition now faces – from a
weak banking sector and an outdated
education system to environmental degradation and a growing
rural-urban divide
– make it difficult to maintain this pace of growth. Moreover, high
inflation and currency devaluation are undermining the poverty reduction
effort, pushing many Vietnamese back under the poverty line in just the
last few years. And, with Vietnam’s rise to
lower-middle-income nation status
in 2008, many international and bilateral donors are already announcing
their departure to divert funding to lesser-developed regions.
Given the demands on the government’s budget and with decreasing
foreign aid expected in the years to come, the long term resources
needed to address many of Vietnam’s development challenges will have to
also come from domestic sources. Vietnam has a long tradition of
philanthropy and community assistance, reflected in such folk sayings as
“Whole leaves wrap torn leaves.” But until now, there has not been any
systematic research on domestic giving patterns and trends, mechanisms
through which people and companies give, or what motivates giving. To
help answer these questions, The Asia Foundation recently supported the
Vietnam Asia-Pacific Economic Center in Ha Noi to carry out the
first-ever
assessment of philanthropic giving
to identify strengths and weaknesses in current giving practices and
inform policy recommendations to strengthen philanthropic giving, both
in the business community and among the general public.
When asked, both urban and rural households showed a strong desire in
charitable giving, at 51 and 73 percent, respectively. Of the different
kinds of charitable giving, people give most to natural disasters, the
poor, and religious charities. On average, households give the cash
equivalent of roughly $40 a year, which is not an insubstantial sum
given per capita income is slightly more than $1,000 a year, and
considerably less in many parts of Vietnam, especially in rural areas.
We can also see that the potential for increasing contribution is high.
Seventy four percent of urban households and 89 percent of rural
households said that their current level of contributions was modest,
with some 90 percent of households in both urban and rural areas
indicating that their contributions have no or only minor impact on the
household economy.
Of the charitable contributions made, people by far prefer unofficial
giving channels, particularly temples and churches, over official
channels such as government agencies, mass organizations like the
Fatherland Front, or the work place. In cities, only 37 percent of
contributions went through official channels, while in the countryside,
this figure drops to 10 percent. When asked why people give, the
strongest reason was the desire to share the difficulties of others and
the satisfaction received. Following the example set by neighbors is
also a significant factor, especially in the countryside. Survey data
consistently show that rural residents have stronger interest in giving
and participating in charitable activities than their urban
counterparts, while some 20 percent of urban residents expressed
dissatisfaction with the effectiveness and transparency of charitable
activities and the channels of giving currently available to them.
The business portion of the survey also yielded some surprising
results, most notably the significant differences in charitable
activities between the companies in Ha Noi and Ho Chi Minh City. At the
time the survey was conducted, 66 percent of businesses in Ho Chi Minh
City reported they were supporting at least one charitable activity,
compared to only eight percent in Ha Noi. The
level of giving
is also markedly different: businesses in Ho Chi Minh City gave about
eight times more than businesses in Ha Noi. In-depth interviews revealed
that these differences reflect the higher dynamism of businesses in Ho
Chi Minh City in advertising their brands and awareness of corporate
social responsibility, as well as a longer-term vision of linking
community development with private sector growth.
An additional reason may contribute to the difference in corporate
philanthropy between Ha Noi and Ho Chi Minh City: only 32 percent of
businesses in Ha Noi believed that charitable activities are effective,
compared to 56 percent of businesses in Ho Chi Minh City. Businesses in
both cities complained about a lack of transparency, openness, and
confidence in how donations are used. Nevertheless, the business survey
identifies great potential for increased corporate philanthropy. Seventy
eight percent of businesses in Ho Chi Minh City and 55 percent in Ha
Noi indicated that their contributions were low or moderate. Corporate
success and corporate leadership are key determinants of the charitable
activities a business undertakes, but preferential policies such as tax
exemption play little or no role in business charitable contribution
decisions. When asked about tax concessions for charitable giving, most
business representatives were unclear about tax policies or doubtful of
the benefits they may bring.
Over all, the research shows that corporate social responsibility is
still very nascent in Vietnam and much can be done to increase awareness
of philanthropy in the business sector. Despite that, the survey
findings shed light on Vietnam’s tremendous capacity for giving in both
the general population and the corporate sector – much-needed support to
meet the development needs of the country. While the desire to give is
high, there is also a great desire for more transparent and effective
channels for giving, as well as more professional organizations capable
of using the donations to truly reach those in need.
Kim N. B. Ninh is The Asia Foundation’s country representative in Vietnam. She can be reached at kninh@asiafound.org. The views and opinions expressed here are those of the individual author and not those of The Asia Foundation.